Wouldn’t it be amazing if your business website could reach multiple nationalities? It could definitely be an advantage, as more people would understand your services and know what you could offer them. This method is guaranteed to help your business grow.
Many businesses choose to invest in translating their websites, simply because they have an audience of a different nationality too. This is also an easy way to browse a website, without having to switch between the site and Google Translate to check the simplest words.
Should you take the time to translate the website, and invest money in such a thing? Why should you do it? Let’s find out!
Pros of Making a Multilingual Website
Having a website that can translate into other languages is great because:
- It Builds Trust with Customers
People are very self-centered by nature, and if they see that a company does everything in their power to make things convenient for them, they’ll love it. This is something that can build trust between the brand and the customer, hence why it shouldn’t be slept on.
So, if you give people content in their mother tongue, they will be impressed and might even recommend you to more people. Your business will grow considerably as a result.
- You Could Expand into New Markets
Were you aware of how many markets there are? Moreover, were you aware of how many people from said markets could find your website? If you translate your site, clients from other markets that you didn’t know you could reach might introduce you to this world. Translated websites have great potential to offer more traffic and more conversions at the same time.
For example, if you have an American site, yet want to move to a Russian market, you should provide Russian translation for your website as well.
- You’ll Overcome Competitors
All businesses want to be the best in their field, but this is often too difficult to achieve given the number of companies out there. Everyone is giving their best. But what if you translate your site in languages that your competitors haven’t? What if you are able to reach a target audience that competitors have yet to reach?
This will instantly give you an advantage over them and be able to become better at what you do. It will take a long time to achieve this, but with patience, hard work and dedication, it’s possible.
How to Create a Multilingual Website?
You’d think that multilingual websites are very difficult and nerve-racking to create. It is time-consuming indeed since there are many aspects that need translation, but it’s not the hardest thing to encounter.
Here’s how to make your own multilingual website:
- Start Easy
Before you get into the bigger stuff, you should take care of the product descriptions, checkout pages, and landing pages. They should be the first ones to be translated. Since your business is most likely driven by sales, it’s in the interest of both you and the customer. Besides, you can rest assured your visitors will love seeing these pages in their native language.
When you’re done with them, translate the customer service scripts and the FAQ.
- Get to Know Your Audience
You have to know where your visitors and customers are from. There’s nothing to win from translating a page in Chinese if most of your customers are Spanish. Make sure to translate in a language that will actually be useful for your website and business, as well as the customers.
- Avoid Machine Translations
Do you have any idea how terrible machine translations can be? While translating a word might end up with an accurate translation, longer sentences or phrases will make no sense.
Either translate it yourself if you are fluent in the foreign language, or hire a translations website to help you out. You’re much better this way.
WordPress and Multilingual Sites – How Can They Be Related
WordPress has been around for a long time, and it’s a very popular business website builder. The thing most people love about it is how easy it is to use. The layout makes it easy to navigate.
But what is better is the option to build a multilingual website. If you don’t know how to do it, there’s a multilingual website creation tutorial to help you out. Furthermore, if you don’t want to invest in a pricier and bigger website, WordPress is a great way to start out and test the feature.
Don’t hesitate to start out your multilingual website. It could boost your business and make it thrive. Making one is not that difficult – you can either create your own domain or use WordPress until you establish yourself further. All in all, it’s a great way to reach out to a wider audience.